Marijuana Social Media Marketing
If you leave out social media from your marketing platforms, you are as good as leaving out the digital media of marketing. Although marijuana social media is only a part of digital media, in our modern day society, it has become the pioneer in spreading startups and increasing sells. That being said, it is also very important to note that due to the federal illegal status of marijuana, many policies will prevent you from advertising your products. As this may deter you, it is also an unfair policy that is soon to change due to the changes in the legal status of cannabis. While there are restrictions, with proper precautions, you can still launch your business account in any of those media platforms and work to expand your company. A few tips of the cannabis social media marketing tips are given below:
- Choosing the Social Giants First:
Although you may be tempted to have an account and leave your mark in as many media platforms as possible, it is very important to create a stronghold in the leading platforms in the beginning. As of June 2017, there are about 2.01 billion monthly active users of Facebook, 328 million monthly active users of Twitter and Instagram has a shocking number of 700 million monthly active users. While YouTube and Vine are tempting platforms, it is advised against using them until your other platforms are strongly set up. But creating an account beforehand is never a waste of time. While Facebook lets you help create a lighter version of your website, it is always advised to conduct the buying and selling procedure in the main website rather than on Facebook. A text based platform like Twitter helps you to create polls and get opinions from the buyers or interested users. Image-based platform like Instagram is very popular among marijuana consumers. It is best to stay active in form if an informant and include proper links to your website with the posts. But if you feel the necessity of engaging with users from LinkedIn or Snapchat, it is up to you to prioritize your platforms, putting enough pressure and effort where necessary.
- Educate and Entertain Your Cannabis Community:
Promoting your business does not mean only showcasing the products but using multiple mediums to engage the viewers in your own interest. They need to know that your products stand out from the rest in the market, so the proper yet censored showcase of your products is the key.
- Use Hashtags and Other Brands to Cross-Promote Your Products:
Strategic hashtags let your targeted viewers find your posts more easily. Going into a mutual trade with another brand will help you to promote your products by reaching a larger number of audiences. Finally, reaching out to your viewers and maintaining a strong community around your company or brand is the most essential tool for a successful digital marketing experience. It might be a tricky business but not an impossible one. If you find it troublesome, always feel free to contact with a marketing strategist or a marijuana SEO professional.
4. Hire a professional:
Here is the truth. You can create a social media page, but you can not manage and market like a marijuana social media management and marketing professional. Someone who studies keyword trends, competition, conversion rates, and graphic design is going to have a much larger impact on your company. A marijuana SEO and marijuana social media specialists will reach 10x as many people and create the image you wish to see spread across the internet. The answer to the question of “Do I hire a professional?” comes from your business plan. If you do not plan to market or advertise at all, don’t hire a professional. If you think your company is worth a marketing budget, you’re first investment should be a cannabis SEO and marijuana Social Media specialist.
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